The historic university will be transformed into a vibrant hub of ideas, where a detailed and realistic exploration of the bond between design, art, and architecture will materialize into interactive works and ever-changing spaces. These installations will challenge perceptions while showcasing the transformative power of creativity. The 2025 edition will engage leading architects, designers, and companies in a collaborative dialogue, with design playing a pivotal role. This initiative will inspire action and creation, encourage reflection and experience, and establish the designer as a key figure in making the culture of design both accessible and understandable to all.