Known as one of the richest districts in South Korea, Gangnam, which literally means "south of the river”, is home to many department stores, underground shopping centers, and multifunctional malls. Gangnam station area is probably the No. 2 club area in Seoul, hosting in its grid structure of streets and alleys an array of clubs, bars, restaurants and other entertainment venues, which characterize this upmarket location.
The large-scale cooling and meteo station system that is located near exits 9 and 10 of Gangnam Station has been architecturally transformed in a newly developed area called "Seocho Windy Hill,” according to the plan conceived by Seocho authorities. The erected wind tower is 3 meters wide and 15 meters high. Attached to its backside, a mobile structure moves according to the wind, enhancing the overall aesthetic quality of what now hides the true technical-functional nature of the site.